Promote Your Books Through Flyers

by Judy Collins
© 2003 All Rights Reserved

A good, inexpensive way to promote your books is a flyer.What makes one flyer so much better than another? Use these10 tips to make yours stand out from the crowd.

1. Include your front cover. People want to see what your booklooks like. Color is great, but not necessary. Make sure yourcolored book cover copies well in black and white. It's farcheaper to print in black and white.

2. Hook your prospective buyers with the headline in the top line. For instance, read about SEX as it really is! Give your audiencea reason to buy--Show those benefits!

3. Include some juicy excerpts. Buyers want to see a sample ofyour writing.

4. Include your picture with a brief biography near it. Peoplewant to see what the author looks like. Place it on the rightside if possible.

5. Add praise from others. This is the most important way tomarket. The praise doesn't have to be from famous people. Oneauthor added a testimonial from a convict!

6. Put ordering information on a coupon at the flyer's bottom.Include ISBN number, Web site URL, and discount information.

7. Make it easy to buy. Offer easy ways to buy: credit cards, checksor money orders. Include your toll-free 800 number.

8. Give your buyers all the ways to stay in touch withyou-street address, e-mail, Web Site, local phone and faxnumber, and 800 number.

9. Carry at least 25 flyers with you in a folder. Give one toevery person you meet. Remember the "law of seven." Afterseven exposures, you have a buyer!

10. Use the backside of the flyer. Multiply buying results withmore testimonials on the back. Include a longer excerpt fromyour book there.

Your flyer is an extension of you and your book, and one of theleast expensive ways to market with print. Print hundreds, eventhousands so your book buying public can easily purchase yourbook.